An email marketing campaign is as effective as its ultimate goal.

The key to any successful email marketing campaign is knowing your target audience and continually optimizing your campaigns to build on your success.

Everything from targeting the audience to personalizing emails plays a role in getting those coveted opens, clicks, and purchases. If you’re less than satisfied with your email marketing campaign results, try one or all of the following tips to give your email marketing campaign performance a boost.

1- Know Your Audience.

If your message is for everybody, it’s for nobody. Generic emails don’t cut it anymore: today’s customers expect the brands they interact with to send personalized communications and highly relevant offers. However, to send personalized emails, you have to understand your audience beyond their demographics. 

2- Keep your emails short and sweet.

People get tired of reading long emails, so keep yours between 60 to 200 words.

3- People love visuals.

especially in email marketing, so include images of your products or services.

4- Segmenting Your List.

Whether you have 10, 100, or 1,000 subscribers, they probably don’t share the exact same needs, preferences, and interests.

 That means a batch-and-blast campaign would yield minimal benefits if any.

When it comes to failed email marketing campaigns, there’s a commonality that many share:

the campaign didn’t work because the sender sent the same message to everyone, regardless of their needs.

 For example, the person who wants to hear about offers on computer software gets a generic email featuring an update about new hardware.

5- Social proof helps convince readers that your offer is legitimate and worth their time.

This includes sharing links or information in your emails from experts in the industry, positive testimonials, or influencers using the brand.

6- People want to know where to go next after reading your content.

 And since emails are usually opened on mobile devices, you need to provide a clear CTA at the end of each email. Whether it’s to a product page or recent content produced on the website.

7- Email marketing works best when you send regular emails.

But even once a week isn’t enough.

 Studies show that people respond better to frequent emails than infrequent ones.

8- Segmenting Your List.

When it comes to failed email marketing campaigns, there’s a commonality that many share: the campaign didn’t work because the sender sent the same message to everyone, regardless of their needs. For example, the person who wants to hear about offers on computer software gets a generic email featuring an update about new hardware.

9- Personalize Your Emails

Segmentation drives personalization. In other words, it lets you send emails that resonate with each segmented list. Keep in mind that segmentation goes beyond calling customers by name.

Be sure to gather more granular details about each customer segment, and send them personalized offers, discounts, and more. Moreover, use language that will make your message resonate with the subscribers. Sending personalized emails makes it easier to build trust with your customer base because they’re able to see how you can anticipate their needs.

10- Keep Your Layout Simple.

Don’t design your emails with too many graphics. Doing so could overwhelm your subscribers and land your emails in the spam folder. Instead, keep your layout simple so as to not take away from the main message the email is meant to convey. With a simple layout that utilizes whitespace appropriately, your key message will be succinct, clearly communicated, and easy to understand.

11- Don’t Overload on Copy.

If you have lots to say, it’s easy to let your emails run on for many paragraphs but be wary that your customers likely have limited time to read their emails. Be as concise as you can, and if there’s more that you want to say, you can include a link to a landing page where your subscribers can find out more.

Learn more about: Email Marketing Campaigns