What is a content audit?

A content audit is a process of cataloging and analyzing all of the content on a website, which Leads to Good quality, relevant, and helpful content, Online businesses that publish content and pursue an ongoing content marketing strategy can improve their benefits by analyzing their strengths, weaknesses, and opportunities.

This helps companies reach target audiences.

Whatever the size of your business it is likely that you will have content available.

Whether it is already written and, on your site, waiting to be uploaded, just being planned, or still in the heads of your experienced team. So, what do you do with it all and how do you make the most of it?

If the content is managed, optimized, repurposed, and updated effectively, it will be a valuable resource.

So, why a content audit is necessary?

  • We perform content audits to make sure you are answering the questions your potential customers are searching for help with, and our content can address audiences’ concerns, queries, and questions, attracting them.
  • Content audits can also help you improve your site reach with effective SEO techniques giving you a better understanding of optimization opportunities and highlighting where errors, such as broken links, should be fixed, to not only improve your site’s SEO but user experience too.

Content audits show opportunities to better optimize existing content, and highlight weak points in a website’s search engine presence.

From a high-level perspective, a content audit can present new content opportunities that are relevant to the business.

  • Assessing existing content advertising efforts. Rather than inspecting page optimization variables, the focus will be directly on content performance.

Content audits can expose channels that are not contributing and highlight high-performing mediums.

What Is a Content Review?

Reviewing content is an important and continuous process of content management those reviews, edits, and approves new or live content on a company’s website, and it ensures that all the information on the website is updated for visitors to read and understand the company’s values and mission by which they stand by.

As a content reviewer, you will be required to analyze the content that is displayed on the website/blog, from text-based content to any digital or visual graphic content.

Why a Content Review is Important?

Delivering work on time requires efficiency and coordination between marketing, legal, and product departments.

A review process will ensure that your marketing team knows what tone to adapt to each of their content. It may also help align all content produced with the company’s mission statement.

Learn more about: Content Audits and Strategy Reviews