To have your business seen and sold, to attract and retain customers, to promote your business and your products, and to sell, it requires a vast variety of professionals to incorporate their expertise and help you deliver everything your customers need.

Having someone who helps you promote your content, whose ignorance is appropriate to what you offer, and who describes your products accurately will help you a lot in achieving your marketing goals.

These specialized managers coordinate content marketing operations, determining how to utilize content to meet company and target audience goals, they are called Content Marketing Managers.

The scope of their positions includes:

  • Facilitating the content marketing strategy
  • Overseeing ongoing content planning
  • Managing day-to-day content production processes and promotion
  • Reporting results for content marketing initiatives
  • Conducting content audits

What Are Crucial Content Marketing Manager’s Skills?

Some of the most crucial skills they need to have:

  • Communication
  • Storytelling
  • Digital marketing
  • Competent researcher

As all managers in general have a vast variety of tasks and responsibilities, they have many things to do like:

1- Research and Competitor Analysis:

Creating an effective content marketing strategy is impossible without initial research, every content marketing manager needs to do their research first, this research helps the content manager and creators better understand their target audience and competitors and decide which content formats to create and topics to cover.

2- Developing content marketing strategy:

A good content marketing strategy is how the messages are delivered to the audiences.

After an initial research phase, the content marketing manager can start working on the content marketing strategy, depending on the size of the company and the scope of its offering, multiple content marketing plans are often necessary to define strategy and tactical execution for individual brands, business units, or channels.

Plans should define the goals for each initiative and identify how the content marketing manager and the team will achieve these goals using content.

3- The content:

The team writes the content generated by the manager; the content that has shown to be desirable by previous research conducted during planning the content strategy.

Creating content requires building content such as blog posts, services and product pages, and social media posts. Focused, goal-oriented, high-quality, unique, and readable content is what will attract and retain customers.

The content marketing manager should also handle the production workflow, establishing deadlines for each step in the process and assigning team members to complete each task. Therefore, the manager also has project and people management responsibilities, which may include using relevant digital software.

4- Content Creation:

Content marketing managers dictate production workflows and oversee a team of creatives. However, the content manager must have excellent writing and editing skills as they are ultimately responsible for the completed product.

In addition to researching and writing content, content marketing managers may need to source photographs and illustrations to accompany written content, format content, and add Meta information. Furthermore, writing isn’t the only form of content. The popularity of infographics and videos means that marketing managers also need video production and graphic design skills.

5- Planning and editorial calendar:

A content marketing manager gives the writers and editors a style guide with simple information on the brand’s personality, writing style, grammar preferences, SEO, and image selection, and Supervision of content writing.

6- Publishing and Promotion:

Content marketing managers send the content to publication and promotion, ensuring it gets to the right people in the right place at the right time.

Content marketing managers must also integrate the content strategy with the rest of the business’s marketing campaigns and identify other online and offline promotion channels.

Learn more about: Content Marketing Strategy